Dominos: Changing the feedback model
Date : 2008 01 29 Category : Tech & Development
AjaxianI don’t know about you, but the idea of ordering food online has had promise, but often falls flat. When I lived in Boulder I would order from The Sink, but they would call you back and confirm the order, which kinda defeated the point.
If you don’t get a call back though, then you wonder… “hmm is someone on the other end of this web site thing? Are they REALLY going to bring my food!”
Dominos has done the right thing. They give you feedback, but not in the annoying way. After you put in an order online you can watch the entire process, so you feel like you know exactly what is happening without talking to a person until the doorbell rings:
