Thoughtful Reduction and the Miniaturization of Expression
Date : 2007 03 03 Category : Design & Usability
Emily Chang
As I was designing for a client web application today, I kept living through John Maeda's first law of simplicity: thoughtful reduction. The goal was to design a new comments system for parts of the site so members were more likely to leave little notes for each other. In order to make it fun and easy, we wanted to reduce the person's input to as few clicks as possible, but with enough expression that she would want to click it.
